Lenny is a financial services professional serving clients from New Jersey, who supports clients in building a more assured financial future. Carrying the CRPC, CFP, with APMA industry certifications, he applies a broad, integrated approach to every client partnership, looking at cash reserves, debt management, investments, protection, with taxes to create a plan that reflects each client's unique needs along with aspirations.
Leonard Thor's expertise encompasses a wide range of wealth management areas, including retirement planning strategies, investment management, estate planning considerations, tax-focused planning approaches, education savings, and family finances. Whether he is partnering with someone to navigate the transition into retirement, make sense of stock options in addition to deferred compensation, and/or think through intergenerational planning, Lenny Thor's focus is on understanding the full picture before offering advice before offering any recommendations.
Lenny Thor is a Five Star Wealth Manager award recipient, having secured the designation every year from 2022 through 2026. The Five Star Wealth Manager award is given to wealth managers who demonstrate compliance with objective eligibility benchmarks including client retention, professional designations, as well as regulatory standing. Lenny is also a recognized by the Ameriprise Ultimate Digital Excellence Award from 2021 through 2024.
He was awarded a BBA in Marketing from Hofstra University together with a Master's degree in Elementary Education plus Special Education from Monmouth University. Lenny Thor has been a financial advisor in active practice since 2015, establishing his work on the belief that trust together with relationships come before any strategy.
In addition to his employment, Lenny is a loyal New York sports fan who follows the Jets, Yankees, Knicks, as well as New Jersey Devils. Football season holds a special place, as well as Leonard Thor he is a regular at Jets home games where spending time with fellow fans before kickoff is a highlight in its own right separate from the game itself. Lenny also has a passion for cooking, with crowd-pleasing creations like his mac in addition to cheese, pulled pork, also what friends also family have come to know as "Lennyburgers" earning a loyal following among family with friends. He is a summer staple at the shore, making his way back to each summer to Point Pleasant Beach on the Jersey Shore.
At the core of his world is family. Lenny is married along with the father of two young children together with is planted in Marlboro, NJ. Lenny brings the same steady presence & heartfelt dedication to his family life that he demonstrates in his advisory practice. Lenny also holds the role of President of his homeowners association, a testament to a deep-rooted commitment to the neighborhood Leonard Thor calls home that began in 2012.